Talking about Sanitary Ware bathroom e-commerce

Perhaps it was a very fashionable topic to talk about e-commerce a few years ago, but when consumers are integrated into it, the economic model of e-commerce is gradually improved, and the benefits it brings and the form of the new economic pattern cannot be denied. As a modern building material industry, sanitary ware is gradually rising but has a rapid momentum. In recent years, it has gradually extended its "means" to the e-commerce market. However, compared with the foreign big brand e-commerce model, the domestic traditional e-commerce model still lacks competition. So how to transform traditional e-commerce, and how to develop bathroom e-commerce is the end point?

First-tier brands no longer control the overall market situation

In the era when traditional retailers, specialty stores and other terminals dominate the market terminal channels, first-line sanitary ware brands have sufficient market share. control is particularly lacking. Just like the strong competition of Internet takeaway, the advantages of McDonald's, which dominated the Chinese fast food market earlier, have gradually lost. E-commerce brings the entire retail market to an end, which is indeed an unmissable opportunity for some second-tier bathroom brands.

Sanitary ware companies should know more about "own market"

Although under the competition of big foreign brands, the local sanitary ware brands are somewhat lacking in competitiveness, but as a homegrown Chinese sanitary ware enterprise, they should know more about China's customs and market situation. In the early Internet stage, American industries migrated to China, and big brands in various industries replicated their local strategies to China. However, in the first wave of Chinese Internet that started ten years ago, American companies that entered this market lost to more flexible, Chinese competitors who move faster and better understand their home market. Although the bathroom industry is a rising star, it should catch up.

The transformation of bathroom e-commerce is the kingly way to go out

The development of e-commerce in the bathroom industry has also achieved a certain scale, but if it only focuses on a certain regional market or domestic market, it is difficult for such bathroom companies to achieve more breakthroughs. With the continuous introduction of the country's encouragement policies for cross-border e-commerce, many domestic e-commerce giants have been involved in cross-border e-commerce, and vertical cross-border e-commerce platforms are constantly emerging. Some old foreign trade e-commerce platforms also rely on their own Professional advantages began to transform to cross-border e-commerce. Sanitary ware e-commerce should grasp the trend of the trend, only the real transformation to go abroad is a world with broader knowledge, and international logistics will also be a major problem.