The global COVID epidemic rebounded

The first quarter of each year is the time for enterprises to clean up their mood and regroup. Some large-scale exhibitions are also held during this period, and new products and Strategies of enterprises will also appear. However, in view of the current global epidemic situation and another serious period since the outbreak, exhibitions including several home building materials exhibitions have been cancelled, postponed or only held online exhibitions. Although some exhibitions were held as scheduled, the scale was greatly reduced, and some exhibitors shortened the exhibition period or even cancelled participating in physical exhibitions.

Ces2022 shortened the exhibition period and Toto cancelled the physical exhibition

The just concluded 2022 International Consumer Electronics Exhibition (CES) is the first important exhibition in the field of home furnishings and technology in the world this year. Although this exhibition has been successfully held, in fact, the exhibition period has been reduced by one day. The last day originally scheduled for January 8 was changed to January 7. It is worth noting that in this exhibition, technology enterprises such as Amazon, Google, Intel, Lenovo and meta withdrew from offline activities one after another. In terms of sanitary enterprises, Toto also withdrew from the physical exhibition and only participated in the online exhibition part of the exhibition.

Cevisama2022 was postponed to June

Cevisama is one of the most important ceramic industry exhibitions in the world. Affected by the epidemic, the organizers recently decided to postpone the exhibition originally scheduled to be held from February 7 to 11 to June 13 to 17. It is reported that this is the second time that the exhibition has been postponed since the outbreak of the epidemic. The organizer made a decision on the same day that the Spanish Institute of Epidemiology (see) warned of the need to take urgent measures to reduce the spread of the epidemic. According to Ismael Garc í a Peris, vice president of the Spanish Ceramic Association, cevisama2022 has determined that 392 enterprises have participated in the exhibition, of which 153 are ceramic enterprises.

2022 Cologne International Furniture Exhibition cancelled

Koelnmesse recently announced on its official website that IMM Cologne, originally scheduled to be held in January 2022, has been cancelled and will resume in January 2023. The company said that in view of the current special conditions, it was almost impossible to hold a furniture exhibition in Cologne, Germany. The company reached an agreement with some other well-known industry representatives in the world and made a cancellation decision. It is understood that the exhibition of Cologne International Furniture Exhibition in Germany in 2021 shortened the 7-day exhibition period to 3 days due to the epidemic. Later, it was directly cancelled. The exhibition in 2022 was the second time that the exhibition was cancelled.

2022 Cologne furniture accessories exhibition postponed to May

Recently, the organizers of Cologne furniture accessories exhibition (ZOW) announced that affected by the epidemic, the 2022 exhibition originally scheduled to be held from February 8 to 10 will be postponed to May 3 to 5. It is understood that ZOW is positioned as a B2B platform. The exhibition is widely popular in the industry. It is not only a creative studio, but also a trade exhibition for suppliers of furniture industry in Germany and neighboring countries.

The 2022 Cologne International Hardware Expo was postponed to September

On January 4 local time, the organizer of eisenmetal announced that this year's exhibition was postponed from March 6 to 9, 2022 to September 25 to 28. The organizer said that the postponement of the exhibition to the autumn will ensure the maximum participation of exhibitors and visitors, including exhibitors and visitors from Asia. In addition, the Cologne International Hardware Expo will hold an online exhibition in September.

2022 Paris home decoration exhibition postponed

The organizers of 2022 Maison & objet Paris recently announced that based on the newly announced epidemic prevention measures of the French government, the number of public gatherings is limited to 2000, and decided to postpone the exhibition originally scheduled for January 20 to 24, 2022 to the end of March or early April. In addition to cooperating with the government's epidemic prevention policies, the organizers also said that many of the 1700 enterprises determined to participate in the exhibition expressed their concerns about the potential risks of the exhibition. Some exhibitors in the United States and Europe have decided to reduce the scale of the exhibition or even cancel the exhibition.

The 27th China International Furniture Exhibition was postponed

At home, some home exhibitions have been cancelled recently. The 27th China International Furniture Exhibition and 2021 modern Shanghai Fashion home exhibition were originally scheduled to be held in Shanghai New International Expo Center from December 28 to 31, 2021. Affected by the epidemic, the organizer has decided to postpone the exhibition to the third week of September 2022 in strict accordance with the guiding ideology and requirements of the government on the principle of "unnecessary and unnecessary" for collective activities.

The epidemic has caused serious losses to the global exhibition industry

Recently, the global epidemic has rebounded. Novel coronavirus pneumonia was diagnosed in 307685974 cases in Beijing at 6:30 on January 10, 2022, and 5505491 cases died in January 10, 2022, according to Worldometer statistics from overseas network. There were 1971706 newly confirmed cases and 3832 new deaths in a single day in the world.

Among them, the number of new cases in a single day in many countries continued to remain high. On January 9 local time, 141472 newly confirmed cases were added in a single day, with a total of 14475192 confirmed cases; There were 296097 newly confirmed cases in France on the same day, with a total of 12111218 confirmed cases; As of around 6:30 on January 10, 2022 Beijing time, 61189383 cases have been confirmed in the United States. Domestically, 110 cases were newly diagnosed locally on January 10, and the situation of epidemic prevention and control is also grim.

Under the background of the continuous epidemic, large-scale exhibitions have been postponed or cancelled one after another, which has a serious impact on the global exhibition industry. Holtmier, general manager of AUMA, said at a news conference recently that 71% of exhibitions in Germany will be cancelled in 2021, up from 68% in 2020. According to holtmier's prediction, since the outbreak of the epidemic, the loss of German exhibition industry has reached 46.2 billion euros, including 21.8 billion euros in 2020 and 24.4 billion euros in 2021.

The epidemic also affected the enthusiasm of enterprises to participate in the exhibition. For example, in the just concluded ces2022, Toto and other enterprises cancelled participating in offline exhibitions and only displayed products online. At the same time, other home building materials exhibitions have been postponed one after another, which also makes enterprises miss the product display platform of the new year, which has more or less an impact on the annual marketing strategy.